THIRTY SECOND RULE
Because attention is fleeting
You have 30 seconds or less to grab the viewers’ attention. Therefore, convey a single point in a short, pleasant, and carefully focused script. In this way a typical viewer will get the point of your video and follow their curiosity through to your action request.
Browse your website using a mobile device
All standard desktop and most laptop web browsers support all multimedia software. However, if you choose to use Adobe Flash to show your videos, Apple products may have difficulty displaying your flash videos.