BRAND IDENTITY & DISTINCTIVENESS

Successful branding involves worthwhile effort

brand buildingWhat is "Branding"? Simply defined, your business is your brand. Everything about your business from your employees, customer service, products, vehicles, brochures, all the way to the person who answers your phones and policies you operate by, make up your brand. It is the recognizable presence of your company that the world sees. The interesting thing is that this can be different for every customer or potential customer. That is why it is critical for your company to have a consistent campaign.

Branding gives your company, products or services uniqueness, individuality and identification recognition. Your brand will be cross-identified as your company, meaning they will be linked in the minds of your customers as a single interchangeable entity. Having an outdated or nonexistent logo can mean your business will be unable to perform to its potential. Brands need a logo and a slogan and they need to be memorable. They must be resizable to fit on a business card and a bill-board with equal impact.

Remember, if you are attached to a non-producing design, the question becomes: does it speak of your values and does it reflect the values of your customers. The Imagineers are available to help you design or improve your public face, to help invite your new customers to your products or services.

New customers buy when they feel that you are trustworthy and that your products or services are worthwhile. These qualities are the basics of subconscious selling.