CONTENT FOR YOUR WEBSITE
A Website requires well written, easy to understand content
Getting a visitor’s attention begins with an exceptional design which is added to effective navigation. When your potential customers decide that your website contains the information for which they are looking and begin to search your website, they begin to read your content. This is the next make-it-or-break-it point and this is where the written word takes over your visitor’s attention.
Website owners intuitively know that hiring a respectable, experienced web designer is the most professional way to present their company on the web. Website owners have recently realized that their content demands as much consideration as their visual design.
Writing effective content for your website is often the most challenging process for clients when we build them a new website. Some of our clients are good at writing about their company and can provide everything we need to move forward. For clients like this we will rewrite their content incorporating effective keywords and optimize their written content as we construct their website. Some other clients are stretched so thin that they do not have time to sit down and write their website content. For these busy clients we can provide written content.
Does written material make a difference?
Copywriting or writing for your website is much more than just listing and describing your products and services. Writing for your website gives you the first chance to expand on your 30 second elevator sales pitch and tell your unique story with the most interesting details all-the-while giving your visitors an opportunity to admire who you are and what your products or services provide for them. The casual website guest must be given a sense of your competence, which will naturally give them a sense of trust that the words conveyed by your written pages are both sincere and accurate, and finally they must be enthused enough to contact your company to learn more about your products or services. Website writing includes the time-consuming task of enhancing search engine rankings. When appropriately written; website copywriting is described as Search Engine Optimized (SEO) writing.
Advantages of Imagineering Design's content writing services
Having done the keyword research we can include keywords and keyword phrases in your material as we write your content. This way we can combine written simplicity with SEO functionality. The incorporation of SEO copywriting is one tool to naturally bring your website onto Google’s leading pages. It is your investment with the potential for an unrestrained ROI (return on investment).
We suggest that you take advantage of our content copywriting services
Imagineering Design offers website content writing and rewriting along with SEO copywriting to improve the results of our website design process. Having your pages written by an Imagineering copywriter will improve your conversion rates, visitor readability, and deliver beneficial, long-term SEO effects. Additionally, an Imagineer who is providing copywriting can assist you and your company as you pull together the information to get your website up and running in a reasonable amount of time.