GOOGLE ADWORDS

Using AdWords to give your website a big boost!

Promoting your business with Google AdWords: A synopsis

  • AdWords are one part of Google's online advertising suite and when they are used properly, AdWords will enable your website’s specifically designed landing pages to create new customer leads which will contact you.
  • AdWords allow you to choose your display ad locations, set a reasonable budget within which you are comfortable, and measure the power of your ad.
  • There is no minimum expenditure obligation and you are able pause or stop a campaign at any timegoogle adwords

AdWords will allow you to reach people as they search Google for words or phrases or browse websites with subjects that are related to your business. Your AdWords ads will appear on Google and if it’s useful on Google’s partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad.

 

INTRODUCTION TO ADWORDS

While using Google AdWords you can

Keywords

KEYWORDS [kee-wurd]:  a significant word from a title or document used especially as an index to content.
Keywords are used as a guide for search engines when they are determining when and where your ad will appear.

google search

  • Keywords are used to determine when to show your ads to the people using a search engine. High-quality, pertinent keywords allow you reach only the most interested individuals.
  • When this interested person uses a Google’s search window to type something similar to yours keywords; your ad may be eligible to appear. Eligibility is based on the similarity of your keywords to the person's search terms, the scope of your keyword match types, and the amount you are willing to pay for a click (PPC). Keywords can be used to match your ad to sites in the Google Network.
  • A well-researched keyword list will increase the accuracy of your ads relevance and help you to avoid higher prices. Poor keywords will cause you to pay higher prices and lower your overall ad positioning.