Does your website design reflect your business? Is your website’s design at least as effective as that of your competition’s website? Does your website generate calls and inquiries? If the answer to any of these questions is no, then you may ask yourself, “Where does my website fit in my business marketing plan?”
Most businesses update their marketing plans because they want to stay in business or the phone book listing is up for renewal or it’s beginning of the year and your advertising agency calls.
In order to think about marketing in a more useful way; ask yourself, “How are our new customers finding us?” As of the first quarter of 2018, 52.99% of web traffic is from mobile devices, up from 31.16% in the first quarter of 2015. That is almost double! Do you have a responsive website, ready to work on the small screen of a smart phone? If not, you are likely losing business to your competition. It is critical, now more than ever, to have and maintain an up-to-date responsive website.
As you know, businesses constantly change or they go out of business. We have all seen a business keep on doing what they have been doing only to end up closing its doors due to loss of customers. Why does this occur? The answer is both business and customers change.
In the past few years direct marketing has changed from using newspapers, mailers and television to include the internet. Business owners used to think of a website as a build it and forget it. There was a time in which this was almost true. However, the current data shows that not only is a current interactive, responsive website required, but every business needs some sort of social media.
Small businesses need one or more of the following seven most popular* social media sites:
*Most popular social networking sites according to DreamGrow May, 2018
Does your website design include links to your social media or do you need a new website? Are you using social media? If you think it is time to talk ...