THE SINGLE MOST IMPORTANT ACTION
Constantly adding new information! The more a website adds useful information, the better the website will rank in the search results. Search engines “read” or “index” your website every few days and adding/updating information keeps them interested.
The top three U.S. search engines, Google, Bing and Yahoo, send bots to scan every website that they know about regularly. If new information is found, the indexing is continued; if nothing different is discovered, indexing frequency is decreased.
A website that is adding information regularly may be scanned daily. The results of these scans will be indexed and added to the search in real time. Changing and adding information to your website equal more frequent indexing by search engines. More frequent indexing equals better rankings.
So what’s new with your business and have you informed your web site designer?